Allied Apartments - Meta Ads Campaign
A performance-focused Meta Ads campaign for Borsa.pk designed to generate direct customer conversations through product promotion, achieving 257 messaging conversations at an average cost of Rs. 50 per conversation.
The context
Allied Apartments needed a performance-focused Meta advertising campaign to generate direct customer conversations and enquiries for its apartment offering.
The problem
The campaign needed to generate a consistent volume of messaging conversations while maintaining an efficient cost per conversation.
The approach
The campaign was structured around Meta's messaging objective, with performance monitored through Meta Ads Manager. Budget and campaign performance were evaluated based on messaging conversations started and cost per conversation.
The solution
Implemented and managed a Meta Ads campaign for Allied Apartments focused on driving users into direct messaging conversations. The campaign generated 346 messaging conversations during the July campaign period while maintaining an average cost of Rs. 20.88 per conversation.
Highlights
- Generated 346 messaging conversations during the campaign period.
- Tracked messaging conversations, spend, and cost per conversation through Meta Ads Manager.
- Achieved an average cost of Rs. 20.88 per messaging conversation.
- The campaign recorded Rs. 7,226.11 in total spend.
The result
- Meta's comparison indicates the cost per messaging conversation was 29% lower than similar ad sets.
- Total amount spent during the displayed campaign period.
- Average cost per messaging conversation.
- Messaging conversations started during the campaign.