Glamorama - Meta Ads Campaign
A Meta Ads sales and messaging campaign for Glamorama that generated 620 messaging conversations at an average cost of Rs. 40.08 per conversation during August 2026.
The context
Glamorama needed a performance-focused Meta Ads campaign designed to generate direct customer conversations through its sales and messaging activity.
The problem
The campaign needed to generate a strong volume of customer conversations while maintaining an efficient cost per messaging conversation.
The approach
The campaign was managed through Meta Ads Manager with messaging conversations and cost per conversation used as key performance indicators. Performance was monitored throughout the August campaign period.
The solution
Implemented and managed a Meta Ads sales and messaging campaign for Glamorama. The campaign generated 620 messaging conversations at an average cost of Rs. 40.08 per conversation, with Meta reporting a 16% lower cost than similar ad sets.
Highlights
- Generated 620 messaging conversations during August 2026.
- Achieved an average cost of Rs. 40.08 per messaging conversation.
- Recorded Rs. 24,850 in total campaign spend.
- Meta reported the cost per messaging conversation as 16% lower than similar ad sets.
The result
- 620 Messaging conversations started
- Rs. 40.08 Average cost per messaging conversation
- Rs. 24,850 Total amount spent
- 16% Lower Cost per messaging conversation compared with similar ad sets